What is a landing page, and how can it increase your conversions?

A landing page is a very focused page that has one purpose, a single call to action. Visitors usually respond to a link from a Facebook or Instagram ad, or some type of call to action that sends them through to the landing page. From there, they typically fill out a form and become a lead!

Sounds simple right?

It can be, if you have the right team of professionals creating the page and streamlining the process for you. Good landing pages will provide a simple straight forward path for consumers leading them to your call to action. In order to build a successful high converting landing page there are certain steps and processes that need to be completed.

The landing page will need to have a header with a clear logo, some images or video providing information on the product/services that are being advertised, reviews and other elements that help to build trust, and last but not least, a single focus or goal a.k.a the call to action. Now that you have gathered the details of that visitor you can access them at any time via your database and email marketing as you need.

10 Top Tips for Optimising Your Landing Page

• 'Call to action' button to go above the fold.
• Use video content.
  
• Keep your messaging consistent.
• Remove your website navigation
• Use short lead form (Lead Generation) or direct to cart  (eCommerce)
• Don't flood the page with too much written content
• Include social proof or testimonials
• Create an A/B split test
• Incorporate urgency or scarcity tactics
• Ensure page is mobile & tablet optimised.

Landing pages are easily one of the best options for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. We have designed many high performing landing pages for our clients over the past few years. Find out how we can help you increase your conversions with a solid landing page.

– let's turn your vision into online success!